Article Writing

 

MARKING SCHEME

• LAYOUT : TITLE &BY     (1 MARK)
• CONTENT                           (3MARKS)
• ACCURACY                        (3 MARKS)
• LANGUAGE & FLUENCY ( 3 MARKS)

POINTS TO REMEMBER

• Give a title that catches the attention of the reader.
• Begin with a striking opening sentence that attracts the readers and gets them interested in the topic.
• Introduce a new point at the beginning of each paragraph  to strengthen your ideas.
• Present a strong argument for your ideas supporting it with evidences or elaboration.
• Use linking words (however, therefore, although, even though, in order to ……) to form a coherent composition.
• Use passive voice, humour, emotive language, rhetorical questions to provide a specific effect. The humour  should however be subtle and not overpower the article.
• Develop your ideas as much as you can to make them interesting and substantial.
• Conclude with your strongest point.
• Clarity of writing can be ensured only by knowing the purpose of writing.
• Do not add too many quotations. It takes away the essence of the article.
• Remember to proofread and edit your writing.
• Adhere to the given word limit.

FORMAT

TITLE / HEADING	Eye catching, illustrating the central themes
NAME OF THE WRITER	Writer’s name , either at the end or immediately below the title.
INTRODUCTION	Establish the context through a topic sentence. Focus on the positives and negatives of the topic. Put the topic in perspective. Draw the reader’s attention. Specify and delimit your topic. Put a rhetorical question or give some startling facts or statistics.
CONTENT	Spell out the various aspects of the topic- merits, demerits, causes, consequences, effects, advantages, disadvantages.
ENDING AND CONCLUSION	Give your opinion, comments, criticism and recommendations. Conclude with a hope, a warning, an appeal or a call for action.

SAMPLE ARTICLE

You are Asha Awasthi. You have been asked by your teacher to write an article on “ Why is Tourism not flourishing  in India ?”

WHY IS TOURISM NOT FLOURISHING IN INDIA?

By

Asha Awasthi

India is known for its rich flora and fauna, beautiful landscapes, glorious past and varied cultural trends. All this makes India a major tourist attraction. However, the reality is far from this. Tourism in India has been constantly suffering  setbacks due to its inefficient tourism industry.

Filthy roads, rickety buses, overpriced taxis, delayed trains, all make travelling a nightmare in India, Moreover, the absence of decent and hygienic accommodations at a reasonable  cost, often dissuades tourists from visiting India. Besides, the growing menace of terrorism is a huge deterrent for tourists.

The Government of India needs to put in concerted efforts in place to revamp tourism in the country. Utmost emphasis should be placed on infrastructure development   and beefing up the security. Such efforts will certainly make India the most favoured tourist destination in the world.

HOME ASSIGNMENT

Morning assembly in the schools gives a cool and calm start to the otherwise hectic schedule of the day. It can be a means of passing important information to the students. Write an article in 150- 200 words on “ Importance of morning assembly” . You are Navtej/ Navita.

Advertisements

                                                                  ADVERTISEMENTS 

An advertisement is a public announcement made through a popular medium like newspapers, magazines, television, radio and the cinema. An advertisement may be displayed on a placard as well. It is non-personal, oral or visual message regarding a product, a service or an idea. (F-1m, C-1m, E- 1m) 

Types: 

1. Classified Advertisements

2. Commercial Advertisements

CLASSIFIED ADVERTISEMENTS 

A Classified advertisement is written by an employer who is looking for the services of a person in his organisation or to sell/purchase/rent any property or for many other purposes. 

TYPE OF ADVERTISEMEN T	PURPOSE
SITUATION VACANT	This advertisement is written by an employer who is looking for the services of a person in his organisation.
SITUATION WANTED	This is written by a job-seeker.
FOR SALE	This is written in an attempt to sell property, assets, office goods, etc.
TO LET	This is written by a person looking for tenants for his/her property.
ACCOMODATION WANTED	Written by the ones looking for a place for accommodation.
EDUCATIONAL	Written by institutions to publicise themselves
MATRIMONIALS	This is written while looking for prospective marriage candidates

MISSING	This is written in case any object/person/pet goes missing giving descriptive details for the same.
TOURS AND TRAVELS	Written by tourist companies to attract clients

SAMPLES: 

1. Situation Vacant: 

You are P. Sharma of Varanasi. You want an English (a Mathematics! tutor for year daughter. Write an advertisement to be published in the classified columns of a local newspaper.
Answer: 

WANTED LADY TUTOR 

Wanted a lady tutor to coach a girl of class XII in English. Only ladies with a minimum five year’s experience of teaching S.S.C.E will be considered. Emoluments : travelling expenses plus 2000 to 2500 p.m. depending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi. 

2. Situation Wanted: 

You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai ! Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily. 

Answer: 

SITUATION WANTED 

A highly experienced young export executive in top export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected: 

35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195 

3. For Sale/Purchase: 

You want to purchase a flat. Draft an advertisement in about 5o words for a newspaper, detailing your requirements and your capacity to pay.
Answer: 

FOR PURCHASE 

Property 

For purchase DLF Flat in South City / DLF Colony with three bed-rooms, D/D with family lounge. Comer flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road, New Delhi-110001. Phone 23285062. 

4. To Let: 

You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper, giving location of the building, nature of accommodation, rent expected etc.
Answer: 

TO LET 

Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully furnished, well-ventilated. Walking distance from main market & taxi stand. Rent expected 5000 (fixed). Company lease preferred. Contact Subodh 2B/31, Sushant Lok, Ph. 27521012 

5. Accommodation Wanted: 

You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a 

guest¬house for the company. 

Answer: 

ACCOMMODATION WANTED 

Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876 

6. Educational: 

You are the Director of Coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institute. Answer: 

EDUCATIONAL 

Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility – Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee – 

₹ 2500 payable quarterly. Last date for submitting applications – 25 June. Contact, Director ABMI or Phone 26259801. 

7. Matrimonial: 

Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggarwal girl, working as Sales Officer in a leading export house.
Answer: 

BRIDEGROOM WANTED 

Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as sales officer in a leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy’s merit main consideration. Professional with business 

background preferred. Early and decent marriage. Write to Box No. 7364, The Times of India, Mumbai-400001. 

8. Missing: 

You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.
Answer: 

LOST AND FOUND 

Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red Fort. Beside cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please contact: Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456. 

9. Tours and Travels: 

Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for publication in a national daily in about 50 words. Answer: 

TRAVELS & TOURS 

Cheapest air tickets available for any airline, any destination. New York-35,500; San Francisco-35,000; Toranto-34,500; London-19,400. Visa insurance consultancy, buy/ sell currencies. Visit Globe Travels, G-76 Connaught Circus, New Delhi. Phone : 23723777, 23355055, 23355955. 

COMMERCIAL ADVERTISEMENTS OR
DISPLAY ADVERTISEMENTS 

Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some events. 

Main Characteristics: 

Designed for commercial purposes.
More space, more expensive in terms of the advertising costs. Visually attractive — varying font size or shape.
Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.
Proportionate spacing. 

SAMPLE: 

On behalf of a young T.V. producer, draft an advertisement to attract young faces and cute kids to act in mega T.V. serial with multistar cast.
Answer: 

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